The UK has struck a new trade deal with South Korea aimed at increasing exports of cars, Scottish salmon, and Guinness canned in Britain. This agreement replaces the previous 2019 post-Brexit deal, under which UK-South Korea trade was worth over £15bn annually. Keir Starmer hailed it as "a huge win for British business and working people." The new deal covers services, automotive, pharmaceuticals, and food and drink, and is expected to add an extra £400 million a year to the British economy. A key change lowers the parts threshold for cars to qualify for zero tariffs from 55% to 25%. This means carmakers can now use batteries or components from China while still exporting to South Korea duty-free starting January. Jaguar Land Rover’s CFO Richard Molyneux welcomed the move, and Bentley Motors CEO Frank-Steffen Walliser called it "great news" for their key market. Nik Jhangiani, interim CEO of Diageo, said the deal will "support export growth for Guinness," which is canned in Runcorn and Belfast despite being made in Dublin. The agreement also allows British firms to bid for public procurement contracts in Seoul, offer legal services, and conduct business through e-contracts for the first time. UK Trade Minister Chris Bryant said, "Today’s agreement secures the UK as a global leader in digital trade and innovation while boosting our world-class services sector, supporting iconic brands, and giving cast-iron protections to our key industries to speed up economic growth as part of our plan for change." South Korea’s trade minister Yeo Han-koo noted the deal "strengthens the free-market system" amid "heightened uncertainty" and keeps allies in a rules-based trading system after disruptions by US tariff policies this year. British exporters will gain tariff-free access on 98% of goods, matching the EU’s trade deal with Seoul.