November 3, 2025

Get ready, fashion lovers and tech fans! Myntra’s CEO Nandita Sinha just spilled the beans on how the company is shaking up the fashion world for a huge crowd – 400 million Gen Z shoppers aged 13 to 28. Speaking at the ET Startup Awards 2025 in Bengaluru, she said, “We are building for the Gen-Z consumer — content first, trend first, digital natives, technology-immersive consumer experience.” Sounds like a shopping revolution, right? What’s cooking behind the scenes? Myntra is using super-smart AI to understand tiny groups of customers inside this big Gen Z family. They are creating an AI-led trend ecosystem to spot what’s hot and mix it with a super dynamic, content-rich shopping trip. Sinha explained, "How do we transform our shopping experience, which is truly content-led and AI-powered, is where I think we will go." This is not just a tech upgrade — it’s a whole new way of thinking. “We need to think of ourselves not as an AI-enabled but an AI-first organisation,” she stated proudly. Myntra is truly betting big on artificial intelligence to fuel this change. Last year, Myntra launched "Fwd," a special fashion discovery portal just for Gen Z inside their app. It creates a cool, immersive shopping vibe, making browsing fun and trend-savvy. Plus, their M-Now service is a rocket-fast delivery option live in Bengaluru, Mumbai, and Delhi. Orders through M-Now have already doubled recently! Nandita Sinha is super positive about this journey. She said, “If you look at how ecommerce has been over the last few years in the country, the scale that ecommerce has achieved, the opportunity is really big.” The $120-billion Indian fashion market is buzzing with fresh energy as young shoppers turn it upside down. With AI lighting the path, Myntra is crafting a vibrant new shopping adventure built just for the hip, fast-moving Gen Z crowd. Fashion meets future – and it’s going to be thrilling!

Read More at Economictimes →

Tags: Myntra, Gen z, Ai, E-commerce, Fashion, Personalisation,