November 1, 2025

The usual band, baaja, and baraat were all there—but the biggest noise came from brands at Zepto’s great Indian fake shaadi party held in a fancy farmhouse in Delhi on Friday evening. Britannia’s Pure Magic led the baraat with a fake groom riding a pink cycle rickshaw, while Nivea surprised guests with a dab of cream instead of the usual tika. Skincare brand Minimalist even brought its inflatable mascot, which shook a leg with the baraatis! ITC’s Bingo! created magic by captivating the crowd with a nine-minute flash mob dancing to its viral Bhojpuri hit "Tedhe Medhe." Nearby, SUGAR’s mirror-lined kiosk was the perfect spot for a quick makeup touch-up. Close-Up spread smiles by gifting sparkling keychains and introducing its new stain-removing dental spray to guests. Though wedding season officially begins on November 2 after Dev Uthani Ekadashi, Zepto decided to beat the rush and jump on a hot new trend—fake marriage parties. “We got the idea two months ago after seeing a fake wedding party in Bengaluru,” said Zepto’s lively chief brand officer Chandan Mendiratta. He invited "rishtas" (matches) through a LinkedIn post, receiving a whopping 2,000 applications! The grand party kicked off with Britannia as the title sponsor. Many other brands joined the fun, including Manforce condoms, Fabelle, Hersheys, Wildstone, Rebound, and Haldirams, each with catchy taglines and Instagram-ready spots. Shaadi.com joined with quirky extras: a fortune-telling parrot, an astrologer urging guests to match horoscopes, and a hilarious digital roast of founder Anupam Mittal on the big screen! Over 200 influencers and creators were invited by Zepto and its partners to enjoy the fake shaadi, which was creatively planned by wedding experts Meragi. The party sparkled till late night, serving as a goldmine for quirky and fun content. Mendiratta explained two main reasons behind this grand event. “First, Gen Zs are loving fake shaadis. We felt this is a cultural wave we must ride. Second, we wanted to host the ‘first wedding’ of the season before November 2, to build a strong memory. We want people to think ‘shaadi equals Zepto’—whether it’s ethnic wear, footwear, sweets, skincare, shagun envelopes, anything related to weddings…we deliver in 10 minutes.” He also promised that this is just the beginning. “We will keep talking about shaadi, maybe even make films, to make this association stronger,” said Mendiratta. With this colorful, masaledar start, Zepto is all set to make wedding shopping quicker and more fun than ever!

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Tags: Zepto, Fake Shaadi Party, Branding, Influencers, Wedding season, Marketing,