On January 28, 2026, the Ministry of Ayush announced a new partnership between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited. This agreement aims to give people easy and reliable online access to AYUSH medicines and wellness products nationwide. The move will help strengthen digital discovery of traditional healthcare while ensuring products meet quality standards and build consumer trust. Union Ayush Minister Prataprao Jadhav praised innovation-driven Indian startups for improving last-mile access to trusted wellness items. He said, "Partnerships with digital platforms such as Zepto demonstrate how technology can be responsibly leveraged at scale to connect India’s AYUSH heritage with modern, transparent, and convenient distribution channels nationwide." This step marks a blend of tradition and technology to reach more people with AYUSH's trusted healthcare solutions.