On Wednesday, Prasar Bharati, India's government-owned broadcaster, released a draft Content Syndication Policy 2025 for public consultation. The policy focuses on promoting cultural outreach and monetising content, while keeping its public service role intact. Minister of State for Information and Broadcasting L. Murugan told the Lok Sabha that the policy was developed after wide consultations with media players, including OTT platforms, TV broadcasters, radio networks, telecom carriers, IPTV operators, and content aggregators. The policy targets monetisation of content from Doordarshan and Akashvani, archived regional and national content, digital-first shows on Prasar Bharati’s OTT platform, as well as live coverage of government events, festivals, and sports. Content involved can be commissioned, co-produced, licensed, or owned by Prasar Bharati. The draft encourages "strategic collaborations" with both Indian and international platforms to widen the reach of Prasar Bharati’s content and enhance India’s global cultural presence. Licensing will be flexible, allowing for flat fees, revenue sharing, or minimum guarantees combined with revenue sharing. This move marks a step towards modernising the national broadcaster’s content strategy for a digital age.