November 5, 2025

Zee Entertainment Enterprises is on a roll! They just hit their highest point in three years in the Hindi movie broadcast scene, scoring a stunning 28.7% share in the Hindi movie segment during Q2FY26. Zee Cinema stole the show by reclaiming the No. 1 spot as the top Hindi movie channel in the 15+ HSM Urban market. What’s the magic? Big blockbuster premieres like Jaat, Game Changer, and the mega-hit Pushpa The Rule Part 2. Speaking of Pushpa, it delivered the highest-rated movie premiere of FY26 so far — a real crowd-puller! The buzz doesn’t stop there. Free to Air channels Anmol Cinema and Zee Action achieved record-breaking reach, each captivating over 116 million viewers in the 15+ HSM Urban market during the quarter. That's like having a huge movie festival every day! Zee is also the boss in regional cinema. In Marathi films, channels Zee Talkies, Zee Yuva, and Zee Chitramandir held close to 50% of the market share, thanks to the hit premiere Phullwanti. Meanwhile, Zee Thirai, Zee Cinemalu, and Zee Biskope proudly ranked among the top three channels for Tamil, Telugu, and Bhojpuri movies respectively. A company spokesperson shared, "This growth reflects Zee’s content strategy anchored on new premieres, classic titles and data driven curation." Indeed, Zee’s movie empire spreads across 22 channels in six languages and reached a massive 550 million viewers in September 2025 alone. What keeps advertisers glued to Zee? It’s the star power and steady success of their movie genre. With a treasure trove of family dramas, thrilling action flicks, and timeless romantic hits like Hum Aapke Hain Koun, Karan Arjun, and Bobby, Zee’s movie library is a goldmine. To give you an idea, Hum Aapke Hain Koun has been watched by 250 million viewers in the past five years — a true classic! Zee Entertainment proves once again that when it comes to movies, they're the champion everyone loves to watch!

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Tags: Zee entertainment, Hindi Movies, Tv Ratings, Pushpa The Rule Part 2, Regional Cinema, Audience Reach,