Bharti Airtel announced on Thursday that it will provide free access to Adobe Express Premium to 360 million customers. This service helps users create high-quality social media posts, marketing materials, short videos, and other design content quickly and easily. The AI-powered design tool, valued at around ₹4,000, will be free for one year. Airtel's customers can use the Airtel Thanks App to activate this offer. The subscription is available to all Airtel users, including those on mobile, WiFi, and DTH. In an official statement, Airtel said, "This landmark and first-of-its-kind partnership will provide access to Adobe Express Premium to all Airtel customers for creating high-quality social assets, marketing materials, short videos and anything they wish to design quickly and effortlessly." This move comes as AI design tools gain popularity and telecom companies partner with global tech firms to boost their customers' digital experiences. Bharti Airtel is led by Sunil Mittal.