The State government has approved 565 Indira Mahila Shakti (IMS) stalls costing ₹6 crore for the upcoming Medaram Maha Jathara. The tribal festival will be held from January 28 to 31, 2026, in S.S. Tadvai mandal, Mulugu district, drawing millions of devotees. These stalls aim to boost the economic growth of women self-help group (SHG) members. The Society for Elimination of Rural Poverty (SERP) helped set up the stalls as part of the government's push for women’s empowerment. Out of 565 stalls, 464 are near the Medaram Sammakk-Saralamma shrine, 63 along the approach roads, and the rest at 37 different places around Medaram. Women SHG members will run 27 types of businesses serving visitors. Local MLA and Minister for Panchayat Raj and Rural Development, Dansari Anasuya Seethakka, took special steps to support the SHG members. Bank linkage funding supports 315 units with ₹341.30 lakh. SERP Community Investment Fund provides ₹86.50 crore for 80 units. Other funds come from Stree Nidhi (₹92 lakh for 90 units), Mandal Samakhya CIF (₹64 lakh for 60 units), and Gram Samakhya (₹19.50 lakh for 20 units). Products sold include millet laddus, ragi and peanut sweets, cold-pressed oils, spices, bakery snacks, tea, groceries, pooja materials, vegetables, flowers, milk products, fast food, and tribal specialties. A Rajarajeshwari SHG member running a kirana shop said, "We are confident of doing good business during the Jatara." A new attraction this year is bamboo chicken stalls, offering a traditional tribal delicacy along the routes to Medaram. The initiative not only supports women entrepreneurs but also enriches the cultural experience for the millions attending the grand festival.